Call Tracking

In 2011, CMC saw the need to develop a better system for tracking performance of ad campaigns across all media channels. As a major provider of internet advertising services, CMC and its customer base was seeing an increasing trend in the inaccuracy of measuring ad performance through traditional means of “asking the customers, “where did you hear about us?”

While it is still a good practice to ask this question, our research has found it to be somewhat annoying to customers and prospects and increasingly less accurate. Society has so many ad mediums and internet choices that result in direct contact with us, customers and prospects often lose their ability to accurately recall, exactly what they saw that sent them to us.

In fact nearly 60% of the feedback we receive from our research indicate the customers often DO NOT know “where they found us.”

In 2011, CMC developed a proprietary system of tracking and monitoring phone calls for customers who wanted to track the specific results of their ad programs.